Vis. Lang: reading summerizations

This Means This, This Means That: User’s Guide to Semiotics
With in this reading, the article goes over how some symbols have been associated with related meanings or arbitrary relationships. Like dove generally means peace or peaceful because how they are as creatures same with lions representing strength because they are strong. Then it goes on about how there are some less oblivious like how lily is representing purity, meaning we need to know the meaning in advance. After adding the oblivious and less oblivious, we get the arbitrary relationships meaning of random choice or on a personal whim. After reading about symbols it went on to transmission.

Transmission is using a certain medium (ie presentational, representational, mechanical) to be carried the message from the sender to the receiver. Presentational medium is through the voice, the face, the body. Representational medium is through paintings, books, photographs, drawings, writings, and buildings. Mechanical medium is through telephones, the internet, radio, and film. Through this section the writer proves that Mona Lisa consists of all three from her facial expression, it is a painting, and the fact that now its in the digital world.

The last section was about receiver and how we can perceive different meaning just by the words that were used in a sentence. This would make sense if the message was depended on how the sentence is interpret, and how we receive it. This is determined by the reader though.

Berlo Communication Model
David Berlo’s SMCR Model, from 1960, proposes that there are five elements within each the source and encoder, and the receiver and decoder, which will affect loyalty and support. 'His approach towards differs from the straightforward transmission models, but uses a dyadic (having two elements) communication, where it stresses the role of the relationship between the source and the receiver as an important variable in the communication process.'
He talks about a monadic, which is a single unit,that can be approached to the communication act that would tell us much about the communication skill level, personal characteristics and more of both source and receiver. This supposedly might tell us about the general information of both.

The source of communication also applies to receiver, where is five verbal communication skills, 2 encoding, 2 decoding, and 1 that is crucial to both encoding and decoding. Summarizing the communication skills will involve in knowing/applying grammar, knowing/ using a wide range in vocab, knowing/ applying convention, and adapting to how to represent to an audience. This will help with communication.

The source of communication applies to knowledge level, and this determined by his/her own attitudes, the way in which s/he can produce or treat message, the kinds of choices, s.he can make about communication channels, and of the subject matter. All of these factors apply equally to the encoding and decoding.

The source of communication applies to socio-cultural level, and how people in different social classes communicate differently. Generally is by word choice, reason why to communicate, meaning that is attached to certain words, choice of receivers, and the channels they use for the message. This brings into attitude towards self, subject matter, and receiver for source.

Then he goes on to message, which consist of code (encode a message, must make certain decisions about the code that will be used), content (material in the message that was selected by the source to express his/her purpose), treatment (the decisions which the source makes in selecting and arranging of both code and content). This then leads onto channel which is the source that has to choose a channel to carry a message. This also involves in what media selects.

A Communications Primer_film designed by Charles and Ray Eames
This film was made in 1953, which has a sense of stop motion within. Through this film it goes through the step by step of the communication model. It starts in the info source, which it picks a desire message out of many other possibles. Then it goes to the transmitter, which changes the message to the signal, so it codes it. The signal then sends the message over to the communication receiver. The receiver decodes to get the message as it arrives to the destination. Through the process of the message going into the signal, there happens to be noise, which happens in almost everything, but it isn't necessary sound, but can be motion and a light source. The process of color and form can also carry communication. Some symbols change, but sometimes they don't during the signal. Overall the receiver needs to be able to decode the message.