Studio Dumbar, poster for Holland Dance Festival, 1995 *poster series
Gert Dumbar founded Studio Dumbar in 1977, which was first located in the Hague, but now is in Rotterdam. The studio has a comprehensive range from experimental graphics for cultural clients to corporate identity programs. Dumbar rejects "dehumanized forms" and advocates graphic design with "stylistic durability to survive beyond its time." Dumbar values the role of humor and impulse in design and believes an element of fun and play should spread throughout visual communications whenever appropriate. He also believes in teamwork and dialogue are key within the studio's process, and encourages individual approaches.
Within this poster, it makes a conscious effort to produce innovative and provocative graphics with the goal to achieve the level of freedom and diverse techniques usually associated with the fine arts. The intended audience, I think, would have the interest in the fine arts, dance, and anyone captivated from the poster. The communication goals of the context is along the lines of Pathos since this poster is persuading the audience to see emotion through movement. The context that it is viewed in would be placed in the major parts of town where people are able to gather around and enjoy the entertainment.
The Holland Dance Festival has a great history for this year will be the 50th anniversary, which most of the performances happen go on at the Nederlands Dans Theater . The Nederlands Dans Theater evolved into one of the worlds leading and innovative companies of modern dance. Therefore, fifty years of the Nederlands Dans Theater cannot easily be forgotten. The Nederlands Dans Theater and the Holland Dance Festival share a long history and find strength in this connection to celebrate Dance as never before in Dancing capital of the Netherlands: The Hague. The Holland Dance Festival lasts up to three weeks, where it invites dance companies and dance artists all over the world to be on stage.
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