Thought you had a really good idea going for your conference. It clearly reflected your type experiments and I thought you did a good job integrating them into your identity. Your logo was nice, and your identity as a whole reminded me of the Walker, which is a really good thing. Your use of grid structure is smart and conveyed elegance. However, you could have used the grid to your advantage on the website, where it seemed to be very loose and unfinished. You schedule is suffering from hierarchy issues, and it needs overall refinement. Your icons are a nice touch, but seem so secondary where they could be used a tool for your whole identity. Good job overall, just needs a little touch up here and there.
I enjoy that your typographic renderings are reflections of many styles of the grid; you are easily referencing “grid play” as well as grid reinterpretation. It is no longer simply a stiff form of neatly arranged squares, but a place of limitless pattern play. (It shows you had a good time with this project!)
The variety of interpretations of the Type Revolution logo type amazingly became a lively and cohesive display of the identity; obviously some are more legible than others, but I appreciate the of display as a demonstration (to the audience) of a range of possibilities and an illustration of typographic risk taking as “what is there to lose?” rather than a “scary something” to fear. I believe your conference is all about fun and risk (in reference to traditional treatment of the grid), so this is perfect.
To me, the bright pallet of complementary color schemes reflect lively, light-hearted, youthful and friendly, which I feel exemplify your theme. (A less-saturated color pallet may have appeared more sophisticated, but could have easily referenced a more conservative theme, which would contradict your subject matter.)
Weingart is a legendary grid- breaker, nice choice.
The solid grid patterns placed within the promotional pieces are lovely and function as an example of a revolutionary use of the grid—for more than type design. (I agree, incorporating solid patterning into the website design would increase the poetic element.)
2 comments:
Heyo!
Thought you had a really good idea going for your conference. It clearly reflected your type experiments and I thought you did a good job integrating them into your identity. Your logo was nice, and your identity as a whole reminded me of the Walker, which is a really good thing. Your use of grid structure is smart and conveyed elegance. However, you could have used the grid to your advantage on the website, where it seemed to be very loose and unfinished. You schedule is suffering from hierarchy issues, and it needs overall refinement. Your icons are a nice touch, but seem so secondary where they could be used a tool for your whole identity. Good job overall, just needs a little touch up here and there.
I enjoy that your typographic renderings are reflections of many styles of the grid; you are easily referencing “grid play” as well as grid reinterpretation. It is no longer simply a stiff form of neatly arranged squares, but a place of limitless pattern play. (It shows you had a good time with this project!)
The variety of interpretations of the Type Revolution logo type amazingly became a lively and cohesive display of the identity; obviously some are more legible than others, but I appreciate the of display as a demonstration (to the audience) of a range of possibilities and an illustration of typographic risk taking as “what is there to lose?” rather than a “scary something” to fear. I believe your conference is all about fun and risk (in reference to traditional treatment of the grid), so this is perfect.
To me, the bright pallet of complementary color schemes reflect lively, light-hearted, youthful and friendly, which I feel exemplify your theme. (A less-saturated color pallet may have appeared more sophisticated, but could have easily referenced a more conservative theme, which would contradict your subject matter.)
Weingart is a legendary grid- breaker, nice choice.
The solid grid patterns placed within the promotional pieces are lovely and function as an example of a revolutionary use of the grid—for more than type design. (I agree, incorporating solid patterning into the website design would increase the poetic element.)
nice work!
Post a Comment