Consumer:
My consumer is the everyday person, so both male and female. Anything can be something about my person(s).
Comparable:
Found that my competition was the things that are out there in the stores and the fact they have a history to them because most of them had been dated long ago, so creditably was their key, but my key to get it noticed.
Visual Research:
From my research, I want my design to be simplistic, yet bold. I also want the consumer to be able to see what is in the package too, so a 'window' is key as well.
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