Friday, March 12, 2010

Type: Conference theme

*define/describe the depth and breadth of your typographic focus as well as its importance to the field.

Type Revolution: Making and Breaking the Grid

Every designer goes through the phase of learning the fundamentals of typography, and I want everyone to learn the many different approaches to making their own typography. With the right designers in multimedia and communication, they will help with understanding the components of creating a typography. This experience will help designers explore something new if they haven't already gone down this road, or to share what they went through. The purpose is to learn many was of approaching a project and not being set to only using one to two typefaces. The workshops will give designers the opportunity to open their eyes to what they use already in type, try to explore more, learn aesthetics and logical techniques, and to see if the exploration with either help or hinder the message. There will be lectures to explain everything from the basic to the complex ideas of making a typeface and how these could be used in the real world. The importance of this field is not only to learn, but to understand that this idea can be put anywhere that people can see, but also knowing how it can be used is key in every designers mind.

*will be edited

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