Thursday, September 16, 2010

Design Systems: Problem Statement and Names for Identity

Problem Statement:
For the High Speed Train system, the visual identity is to communicate the essence 'As Fast As Life.' The identity will be presented in many ways as to speed, comfort, economical, efficient, and substantial. We will be selling the essence of getting to the destination faster. Our identity should encompass and address to the passengers easily for better understanding our system.

Name Options:

Supernova
Bolt
Swift
Hypersonic
The Rocket
The Whiz
The Reduction (Reduction)
Eclipse
Escape
Streamline
Impact
Expose (Bring to light)
Expeditious
The Corridor
Curve
Pivot
Lapse
The Bend (Through the Bend)
Revolve
Embrace

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