"What is Web 2.0?"

What is so interesting between Web 1.0 and Web 2.0 is the comparisons of what makes up one or the other. Like with Web 1.0, it had double-clicks, page views, publishing, directories, and a domain name speculation. As you think about it, it seems that views get some of these confused with 2.0, well at least I would. Web 2.0 consists the existing of Flickr, Napster, Wikipedia, blogging, search engine, and tagging. One of things people seem to get confused most about is between directories and tagging because they may seem similar when in fact directories gives classification and tagging gives identification. This comes to the web as a platform.

Netscape vs. Google
It seems that Netscape was the main bearer in Web 1.0 as Google is the standard bearer for Web 2.0 and how is this true. Well Netscape framed "the web as platform" because the product gave a web browser, a desktop application, which gave them in theory market power to be used by Microsoft. "Netscape promoted a 'webtop' to replace the desktop, and planned to populate that webtop with information updates and applets pushed to the webtop by information providers who would purchase Netscape servers."

Over all both web browsers turned out to be commodities and value moved up to services that would be delivered over the web platform.

Google began as a "native web application" never was sold or packaged, but as a service, which costumers could pay the service direct or in directly. It is mainly off of usage instead of being sold. Google isn't a collaboration of tools, just that it is a database, but without the software, the data couldn't be managed. "The value of the software is proportional to the scale and dynamism of the data it helps manage. Google's service in not a sever even if comes off that way or as a search service that lets use find information. "Google happens in the space between browser and search engine and destination content server, as an enabler or middleman between the user and a person's online experience."

Double-Click vs. Overture and AdSense
Double-click has a 'core competency in data management' and was a pioneer in web services before it had a name. It brought the notion of publishing, not participation. As a result, it had "over 2000 successful implementation" of its software.

Overture and Google's success became referred as "the long tail," the power of small sites to make up the bulk of the web's content. They figured out how to enable ad placement.

"The Web 2.0 lesson: leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head."

RSS
"the most significant advance in the fundamental architecture of the web since early hackers realized that CGI could be used to create database-backed websites."

"means that the web browser is not the only means of viewing a web page."

"used to push not just notices of new blog entries, but also all kinds of data updates, including stock quotes, weather data, and photo availability."