



Architect should be able to design
· Everything
· Improve (make better) the design of everything being made
o Point of view
~ Functional
~ Mechanical
o Reflect values
~ Cultural
~ Ethical
- Integrity
o Integrity
~ Purpose
~ Materials
~ Manufacturing process
Integrity of purpose implies a severe analysis of what the problem is
· Its meaning
· Possibilities for a range of solutions
o Determine the most appropriate for the specific problem
o Answer all questions posed by the problem
o Solutions to a problem are in the problem itself
o Reflect the approach taken
o By virtue of its configuration
o Stimulate cultural reactions in viewer
o No ideas are assumed w/o questioning them
Belief as a designer
· Responsibility to improve the world around us
· Make it a better place to live
· To fight and oppose trivia
· Ethics of modernism or ideology
o Commitment against
~ Greed
~ Commercialization
~ Exploitation
~ Vulgarization
~ Cheapness
o Search for cultural stimulation and enrichment of the mind
o Attitude
o Strength and dignity
· Architects are all modernists at core, so as designers
· Post modernism evaluates the issues of modernism
Ideas
· Language and form
· Coding and reading visual form
· Challenging the viewer to construct individual interpretations
Idealistic Time
· Emphasis on problem-solving
· Form follows functionalism
· Conceptualizing design solutions
Had her work looked at by Massimo
Clarity and cleanliness
Minimalist typographic vocab.
Gridded page structures
Post modernism
· Employ historical and vernacular elements
· Audience interpretation and participation
Modernism still re-emerging
Audience!