Design Systems: Brand Schematic

MultiMedia: Offline Needs and Online Solutions

OFFLINE NEEDS: online solutions
__________________________


FISHING SPOTS: geo tagging, map, photo, lat./long. location, ranking system

EQUIPMENT REC: based on location

TIPS OF TRADE: videos, chat rooms, tags to experts

FISH SPECIES: underwater feature, photo of fish, size regulation, recipes for that fish, eco. dictionary, identify bait to area, live feed, environment, depth chart

STORE LOCATION: flagging system, like, button (rate system)

TYPE OF BAIT: app. that will relate bait to fish

SEASONS: indicator of motion of migration to show where certain fish are, geo tagging

REGULATIONS/LICENSE: digital form to always have on and instead of looking through papers, have the regulation information on-the-go to pull up when needed

PRIZE WINNING: photo gallery, feature on page, rss feed

CONTEST: feature on page

FISHING BUDDIES: skills, location, purpose type, tools(boat vs. dock), profile, personal ad, match.com for fishing, four square, add friends, message

SAFETY: previous accidents, precautions, weather meter, projected on sail, sonar, underwater feature

EXPERT EXPERIENCE: video tutorials, rating system

CALL FOR REQUEST: alert system that gives a list of experts in the area, open spots, weather info

FISH LOCATOR: graphs/stats to show change in where they are, plotting

EQUIPMENT NEED: upload costs, locations

SCHEDULE: following places, weather indicator(forecast)

HOW TO COOK/CLEAN A FISH: app, recipes on certain fish, tools needed

WHAT TO ENTERTAIN WHEN BORED: quick-talk, community chat room

CAN'T AFFORD BAIT: how to make your own(video)

ESTIMATED POPULATION: stats, sonar, overlap of areas

FISH SIZE: point in shoot laser that measure directly from Iphone

NO IPHONE UPDATE: subscribe to website/updates

MultiMedia: Communtiy poster

MultiMedia: Communtiy poster info

COMMUNITY:
_____________

Basic description of the Community:

In the fishing community, believing in equality is a way of keeping the tradition alive. As a way of coming together to share our achievements, it is important to show our sportsmanship. With our emotional and physical assets, we have the ability to feed ourselves, family and our community.



Activity info
__________

This includes physical boundaries/what's/who's involved in a paragraph form:
As a community we come across physical boundaries within the areas of fishing to the ever changing weather, but we can never under estimate our outfit and mood. We enjoy spending time with our families or just the sportsman individually. The opportunities that are out there for us continually grows among the markets and the support of the government helps us get the ability to enjoy the sport.

Physical Boundaries:
land,busy industrial/ commercial areas, sewage/waste, pollution, private property, heavy wooden debris, wildlife regulations, climate/weather change (seasons), government, patience, boredom, outfit

What's/Who's Involved:
people: families, sportsman, individuals, farmers, hunters, boaters, local communities, seafood lovers
companies: retail sporting goods stores (fishing shops), fish markets, farmers market, grocery stores, fishing equipment companies, restaurants
government: agencies, Department of Parks and Recreations, Wildlife Gaming board

Equipment:
Fishing license, fishing rod, lures, bait, container for fish, life jacket, map

Motivations:
entertainment, nutritional/physical health, to eat, pride in competition, release/escape. tradition, enthusiast, sense of achievement



Shared values of the group:
__________________________

Wants/Needs:
pride
providing food
sense of community recreation
revenue
knowledge, mentoring, instruction
respect
maintained environment/ protection
document experience
good weather
right bait
water ways
sense of equality
enhance the sport


Influence
_________

Individuals within the group have the power to influence other members of the community through shared values and experiences. From the sentimental aspect of sharing a traditional activity from generation to generation, an informal sense of respect and emulation is created through this bonding experience. Tenure and seniority within this recreation also creates a foundation of trust and credibility that can be taken as a valid and respected suggestion. Through these unspoken emotional layers of experience, new members have the ability to create nuances of a youthful perspective of what's needed to improve the sport within the community.


Shared Emotions
______________

bonding experience
carrying on the tradition
sporting (pride of catching)

Visual Advocacy: Rosedale Community

The problem I would like to solve is why don't the kids have a dream. This could because of how they are personally and haven't been exposed into something to express themselves at a high level or even by how things go on within a class room or at home, which ever it needs to be solved. My main area of audience is the kids and might possibly include teachers (still early to tell), but the people I really need to talk to are the teachers and parents.

More research

Figure out what time of day is great to go fishing

a great place to read about regulations


When thinking of community for the hub, having the community share thoughts on the wall is nice so people can easily read, learn and understand what is going on within the community. Having related groups towards the topic is great for comparison so the viewer can jump between groups; having related videos will help a novice figure out the sport and determine if they would like to pursue. Having the community post pictures of there catch is a great way of allowing others to see what you achieved from kids to adults, like have an image to represent a person being the catch of the day award that would be posted for each day. Keeping community closer will be allowing blogs being available to others to read about their experiences.

It isn't necessary to have a boat to fish, but a good place to sit is a good suggestion. Having a good place for attraction my be ideal, but maybe having events going on will interest you.

Sketches for posters

open concept idea

use of an icon system to represent what is being talked about
given feel of a tackle box
horizontal idea towards catching one fish being the individual and then the community being represented by a community of fish
actual person fishing into the community
straight up idea of using hooks as representation of individual and fish as communtiy
have a ripple of water but more ripples on the community

Community Model

Research as a List

Fishing

Fishing Part I

Overview:
Fishing is the activity of hunting for fish. It is an ancient and worldwide practice that dates back about 35,000 years and may be an individual necessity or a collective undertaking involving large groups of men. Since the 16th century fishing vessels have been able to cross oceans in pursuit of fish and since the 19th century it has been possible to use larger vessels and in some cases process the fish on board; or just sitting on the shore or favorite dock. Fish are normally caught in the wild. Techniques for catching fish include hand gathering, spearing, netting, angling and trapping.
The term fishing may be applied to catching other aquatic animals such as shellfish,cephalopods, crustaceans, and echinoderms. The term is not usually applied to catching aquatic mammals, such as whales, where the term whaling is more appropriate, or to farmed fish. In addition to providing food, modern fishing is also a recreational sport with various techniques and traditions and it has been transformed by modern technological developments.

Fishing continues to be a favorite pastime in the United States, in 2001, 16% of the U.S. population 16 years old and older (34 million anglers) spent an average of 16 days fishing. Freshwater fishing was the most popular type of fishing with over 28 million anglers devoting nearly 467 million angler-days to the sport.



Fishing as a means:
As a means of game, or sport by most.
As a means to provide food for ones own household.
As a means of employment to garnish wages by providing food for others.
- Also know as commercial fishing: Using specific fishing laws and quotas.
A Release or escape, hobby, pastime, etc.


Associations/Organizations:
American Sportfishing Association
International Game Fish Association
iFish Online News Group
Rocky Mountain Angling Club
(just to name a few out of thousands)


Types of Fishing:
Angling: Trolling, Long Lining
Bow Fishing
Fly Fishing
Ice Fishing
Spear Fishing: Traditional Spear, Hawaiian Sling, and Spear Gun.
Netting: Hand Net, Lave Net, Cast Net, Coracle Fishing, Chinese Nets, Gillnet, Drift Net, Ghost Net, Stake Net, Drive-in Net, Fyke Net, Trammel, Seinem and Trawl.


Catches (fish species and types):
Fresh Water Most Popular: Bass, trout, gar, salmon, etc
Salt Water Most Popular: Various range.

Areas:
Fresh Water: Designated rivers, lakes, ponds, canals, etc
Salt Water: Ocean, seaside docks, inter-coastal canals




Fishing Part II

Physical Boundaries:

Land, busy industrial/commercial areas, sewage/waste, pollution, private property, heavy wooden debris, wildlife regulations, climate/weather change, seasons, government, patience, boredom, outfit.


What’s/who’s involved:

Families (kids, parents), sportsman, government agencies, retail sporting goods stores (fishing shops), marines biologists/studies, marine students, fish markets/farmers markets/grocery stores, fishing equipment companies, farmers, hunters, Department of Parks and Recreation, Wildlife Gaming boards, boaters, local communities, seafood lovers, weather, restaurants.


Equipment Needs:

Instruments: Fishing rod, reel, lines, lures, bait, bait containers, floats, weights, hooks, nets, spears, pliers, knife, tackle box, waders, maybe a floating vessel, container for fish, rigs.

Safety/and some requirements: Life jacket, camera for documentation, fishing license, area permission, knowledge of fishing, compass/GPS/maps, hat, calendar.


Demographics:

Age: 16 and up, specifics — Median age = 48.6, Average age = 51.6
Gender: Primarily male approximately 61.9% are male in both salt and freshwater fishing.
Game/occupational/pastime: An estimated national average of 47% sport, 18% occupation, and 35% pastime.
Most popular Fishing type: Angling/Bass fishing.
Population of active fishing participants in the U.S.: 50 million = sport fishing, 28.4 million = freshwater angling.
Financial value of Fresh Water Angling: 74.8 Billion
Economic class: varies on type of fishing.
Groups: scout & professionals.
Cultures
Ethnicity


Individual and community wants and needs:

Pride - in sport or competitive nature.
Self-providing - as a means of food.
Food - for nutritional purposes.
Sense of community recreation.
An escape or release.
Revenue/profit.
A clean and maintained/protect wildlife environment to fish in.
Knowledge, mentoring and instruction.
Respect and courtesy of fishing culture.
Photograph/document experience
Biggest Catch.
Hot Spots
Religious Impact
Good weather
Right bait
The fish/ scale (no pun intended)
Big lakes/waterways
Sense of equality
Enhance sport
License


Symbols (uniforms, tools, markers of the activity’s community):

Uniforms: ball caps, fishing hooks in ball cap lid, lure keychains, casual t shirts and water activity shorts/pants, fishing equipment branded apparel, Tan line, water sandals, vest.

Tools: Poles sticking out of car, reels, hooks, tackle box, boat, bobber, anchor.

Other Markers: Smell like water or fish, specific vocabulary, callused hands from lines and hooks, bumper sticker, fishing signage, fish, peace.


Motivations:

Entertainment
Nutritional Health
Physical Health
To eat.
Pride in competition.
A mental Release/escape.
Sentimental generation continuation/tradition
Nature enthusiast
Sense of achievement


Sources: U.S. Fish & Wildlife Service; American Sportfishing Association, Fishing.com, National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, Nation Master Statistics, ESPN.


Fishing Part III


Historical Consciousness (commonalities and membership boundaries):

General interest in fishing creates a commonality that dictates immediate integration of a community.
Similarities in pride of fishing and interest in the competitive/therapeutic/economics stability aspects gives individuals a sense of uniformity and now a common ground of belonging to a community that shares these same interests/pride.

Students, wildlife enthusiasts, sporting good store owners, sportsman, retired folk, busy people who need a break, grocer market representatives.



Agency (influence & power/authority):

A sense of earning your right by purely time spent in the field or the needs of a newbie who can communicate what the community can do to help ease the membership registration.

Seniority and respect for elders (in the sense), the wisdom and history of their expertise in the field generates a reputation of validation and credibility that creates a bond of trust from other members.

The greenhorn also has the influence to exploit faults within the community that have gone array from making members feel a sense of pride and belonging. These needs are only recognized by other fishermen who have experienced the same and acknowledge the need.

Wildlife marshals and park/rec officials can influence fisherman to be responsible in what they are doing by abiding to our ecological standards.



Relationships (awareness):

Having knowledge about your community to find a sense of space and specific area of belonging, and then continuing to build and progress that unit or units.

Environmentalists know better environments where more or specific fish dwell, locals know the best areas to fish and hang out, boaters know the relationship of tides and water depths to know what type of fishing and equipment you’ll need.



Life Goals (motivation):

Providing food and nutrition, impacting the community by sharing the physical/healthy aspect of a recreational activity, helping others by educating them on a new activity/way of: good sportsmanship, ecological responsibility, a way to accrue nutrition, a career opportunity to make an honest living, and the entertainment of having a fun hobby/relaxing activity.



Organizational Structure (roles):

Equal roles in the community.
No official hierarchy or chain of command in community.
Everyone fishes independently.
A community build of individuals contributing to their own agendas of relaxation, providing, or sport.
Professional fisherman or commercial fisherman have a tendency to educate on seasons, areas, and techniques.
While greenhorns experiment and introducing new ways to improve traditional methods/experiences.
Supply stores and bait shop owners provide tools for the fisherman; and weatherman and wildlife marshals guide those safely, who don’t know the proper procedure and environmental constraints.
While the fisherman simply perform the activity and share their experiences with one another.

"What is Web 2.0?"

What is so interesting between Web 1.0 and Web 2.0 is the comparisons of what makes up one or the other. Like with Web 1.0, it had double-clicks, page views, publishing, directories, and a domain name speculation. As you think about it, it seems that views get some of these confused with 2.0, well at least I would. Web 2.0 consists the existing of Flickr, Napster, Wikipedia, blogging, search engine, and tagging. One of things people seem to get confused most about is between directories and tagging because they may seem similar when in fact directories gives classification and tagging gives identification. This comes to the web as a platform.

Netscape vs. Google
It seems that Netscape was the main bearer in Web 1.0 as Google is the standard bearer for Web 2.0 and how is this true. Well Netscape framed "the web as platform" because the product gave a web browser, a desktop application, which gave them in theory market power to be used by Microsoft. "Netscape promoted a 'webtop' to replace the desktop, and planned to populate that webtop with information updates and applets pushed to the webtop by information providers who would purchase Netscape servers."

Over all both web browsers turned out to be commodities and value moved up to services that would be delivered over the web platform.

Google began as a "native web application" never was sold or packaged, but as a service, which costumers could pay the service direct or in directly. It is mainly off of usage instead of being sold. Google isn't a collaboration of tools, just that it is a database, but without the software, the data couldn't be managed. "The value of the software is proportional to the scale and dynamism of the data it helps manage. Google's service in not a sever even if comes off that way or as a search service that lets use find information. "Google happens in the space between browser and search engine and destination content server, as an enabler or middleman between the user and a person's online experience."

Double-Click vs. Overture and AdSense
Double-click has a 'core competency in data management' and was a pioneer in web services before it had a name. It brought the notion of publishing, not participation. As a result, it had "over 2000 successful implementation" of its software.

Overture and Google's success became referred as "the long tail," the power of small sites to make up the bulk of the web's content. They figured out how to enable ad placement.

"The Web 2.0 lesson: leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head."

RSS
"the most significant advance in the fundamental architecture of the web since early hackers realized that CGI could be used to create database-backed websites."

"means that the web browser is not the only means of viewing a web page."

"used to push not just notices of new blog entries, but also all kinds of data updates, including stock quotes, weather data, and photo availability."

List of Activities/Community

hunting/ hunters
dancing/ dancers
fishing/ fishermen
extreme sports/ extremist
blogging/ writers
animals/ activist, zoologists, lovers
arts/ historians, collectors
food/ chefs, food critic
environment/ environmentalist
home repair/ do it yourself people

Council Bluffs and the new sculptures?

So since I have been home in Iowa, within the first 24 hours I went over to Omaha and saw the new entry way to Council Bluffs area. Council Bluffs is trying to attract new people to come into town by updating the streets, the corners, and bridges. One of the bridges that they are working on right now above I29 is show casing a sculptor from New York. To me for what I know as a designer, you would think they would want to keep a unified system but instead this bridge breaks the system. The colors in person just seem too messy, where if they used only steel(as an example) it would get more depth like the portfolio of Albert Paley. Here is a link to what the sculptures would look like as one color. Here is a news report on the sculpture too, and read the comments to understand more.

Personal Summer Adventures

On my journey through summer, I started off by going to Iowa for 2 weeks, then to Colorado for 1 week, back to Iowa for a day.....this continued.....back to KC and off to Indi for a week with a side trip in there too....back to KC and straight back to Iowa for a few more days.....then finally back to KC to start my summer class in Advance Kiln Glass. Through this class I focused on sustainability and how a piece can show potential in its own form. I kept my designs geared toward modern design of light fixtures, paintings, and shapes. I also did a little research on hangers to look at the many forms it evolved into now. I'll post photos soon enough. As my class is closing to an end, I have realized what I find interesting and should bring more into my work into design. It will be more sustainability, function, and deeper meaning. Photos will be posted soon enough.

As of now I am preparing my work for internships and making a new leave-behind to showcase my work and who I am as a person.

Info Arch: Process

Before I had did some changes, I had a red/black stripes as my background which gave a myspace feeling, even though most of the backgrounds I have tired haven't met my standards of how TOOL feels when played.

When looking at what I have here, I wanted to keep the spot light feel when an item is clicked to represent the stage feel.

I know that my layout is very clean compared to how TOOL plays, but I thought it would be a nice contrast.


So far with the revisions, I was able to find a concert photo from TOOL with the lights, but I'm still getting the same feeling as before...What am I going to do? I guess keep looking. I changed my sorting buttons into rectangle boxes instead of the pill shape, as well as added another scroll indicator so it is more clear where you are at when scrolling.

One of the things I'm still working on is making my icons have white within instead of letting the color come through, which has be problematic, but will be solved. I'm also trying to figure a good color that would give enough contrast to the icons so they stand out, instead of the off white.

More to come ASAP.
A little better I believe, but trying to figure what is a good color for the background for the info-graphs.


I think I finally figured it out