Type: Final Artifacts before production

This is the outside of the notebook agenda. I wanted the back to be a simple plain color to get a break from the grid showing. I might add the logotype at he bottom. I kept the front of the notebook to represent the person who you have it would match their nametags.
Within the inside of the notebook, I have the similarity of nametags within. I also just have a placeholder in here to show where the notebook paper will go, but the page is lighter in person.
With the nametags, I decided to add a color background to add a break from seeing grids everywhere, but also to use to the white space of the back. With the purple and yellow nametag, I tried to change the hue of the yellow so the text could be white, but it just wasn't working so using a light purple gave more legibility.

Info Arch: Final Direction

I still have quiet a way too go with getting my images the way I want them to look, but I'm happy that EP reminded me that I do have the background of site to design too not just the main contained part. This eye opener gave me a bit more space to work with and explore. I still feel like that keeping the photograph images at three quarter view will help make the site a bit more cleaner, but we shall see.

Type: Final Concept Map

Text will be added asap

Info Arch: Iterations on Macro/Micro

These are just ideas of what I could do with layout and background.

The idea of this first one was to show the sorting view with the multiple items in my collection in a pile at different sizes to represent a start to an end. The sketches on the left will be click-able to view a graph or other important information.

Idea two has to deal with the shirts ideally worn, but with no limbs in photo to give dimension, and be represented by size as well but in a cleaner look. I might even try this where they are in grid base and show size that way.

Idea 3 was with the ability to scroll left or right to see the change, but I also would might having the small sketches do the same and have a scroller to show where you are at when previewing the photographed images.

Type: Tight Sketches

With the notebook I wanted to give the attendee the ability to write down thoughts or even draw ideas that could be on their minds.

With the website, I was thinking of having the navigation bar be helpful on what you clicked upon. This is just one of my ideas, the other will be put up a little later.
With the nametags, I decided to use complimentary colors to get a good contrast as well as grid to type. I have realized, I have some areas to solve with the purple and yellow, but it will get worked on. Otherwise the size of them are a decent size.

Info Arch: Iterations

So my iterations are based off the 3 areas of folded, unfolded, and logotype. Some of the areas I still want to explore the illustrations that Alex Gray did and simplify them.

Type: Identity

Through out making my identity, I had a set plan to have interchangeable logomarks that are abstract and then become clarified by the subhead. With the option of choosing a logomark, it gives my the chance to have many different outcomes on artifacts. Thus meaning I can have simple grid as the pattern and use a contrasting logomark placed on top. I have decided that I have three different sizes of logomarks, so that they can be used in applications of all sort ranging in size. The colors that I choose where to have complimentary colors and also to switch up the color usage. So instead of just using the two complimentary colors to add another one, or to have 2 cool colors with 1 warm color; this giving countless opportunities to use the colors. I have Univers condense and Minion regular as my body text to give me to keep the idea of contrasting open ended when setting the type. The patterns I do have are of the grid, and I plan on adding dimension and emotion when taking parts away from the grid. I feel this can demonstrate the breaking of the grid more.

Type: In Process with some ideas

For the beginning, I started with simply the two letter forms T and R for Type Revolution and using my experiments as the base to turn them into a logotype. One of the things I have realized with this part is that I should have started with the exact size I want to use them because resizing wouldn' t be true the form. When I place this onto artifacts I plan on having Type Revolution placed underneath even though I could figure at more places to had it.

One of the other things I was working with for my logotype was taking the whole words for my conference and applying the pattern to it, this idea can make many logotypes with different grids as their base.

Another way I tried was having a simple grid with the letters in their own square, which I am still playing with.

Overall I'm expanding on these ideas.

I wanted to see what my full length logotype with m experiment applied to it would look like on an artifact, so I attempted the name tag. With the name tag I placed a grid in the background and took bits and pieces away from it, so it might add personality. From there when I add the name, organization, and place, I had them contained using the grid as the container and using my rule of where it touch it got filled, but I kept the important part readable.

User Ex: Packaging

Here is the before idea of my containers that I used and thought they brought a geometric form to the idea. It was when they were due that I felt that the form wasn't making me happy at all, so I had a conversation with Kidwell and decided that I could take the opportunity to revise them.


Before:

After:
I decided to go with mason jars as my containers because it holds up to my concept of science or experimenting in the kitchen theme I was going for. This idea also gives the viewer an idea to reuse them and keep buying the product. One of the things that I changed about the object was I got away from the logo being an atom, but I brought that into the pattern work of the bags that would go into the mason jars. I also reworked how you read the brown sugar in such and give it a little sense of humor by adding the lines organic richness, organic sweetness, organic power. After revising, I felt better about my package.

Type: Artifacts

Identify the artifacts you plan to design in the next 3 weeks and post to your blog. set realistic goals and prioritize the pieces. in your writing, discuss what interactions are happening that create a need for your particular artifacts.

The artifacts that I feel like are more important to me consists of:

A notebook that will give the attendee the ability to take notes as well as reference their schedule, and it might have additional information like a map or even a place store additional paper that they might receive. (practical)

A mock up website that will give the attendee the ability to sign up early, to see what will be happening throughout the conference, this can be a place where the artist bios may sit and give reference to that. The website will be there also to give a countdown to the conference, and provide a Q & A for the attendee if need be. (practical)

A nametag to give each attendee the opportunity to network throughout the conference and give the ability to represent themselves. I want to create a nametag where they can create something on the back, as well give them the opportunity to erase what they created (the idea of laminating). I feel this will be the emotional piece since it is trying to get the attendee create something. (poetic and practical)

A postcard to try to convince a person to come to the conference, and to give them an idea of what would be happening there. (persuasive and poetic)


The timeline I'm looking at to do these all:

This weekend try to get the notebook in a good area, so I could start on either the nametag or website next for during next week, and then the following weekend work on the postcard so that way I can focus on the week before due date to refine all together.

notebook
nametag
website
postcard

Info Arch: Information Graphs Sketches

So before I started my sketches, I did a brainstorm of about 20 ideas that I could possibly do an informational graph. here is my list of ideas:
1. Top 10 t-shirt man. in US
2. Tour dates
3. How many tickets sold during certain tour dates
4. When they were bought
5. How they are manufactured
6. Progression of logotype changing
7. How much shirts were then to now
8. How much concert shirts usually cost compared to store bought
9. Geographic bio of artists
10.Time to set up stage/break down stage
11. The different instruments throughout the years
12. Albums sold for each CD
13. Comparison of all the tour places
14. Concert survival kit
15. Tool CD date of come outs
16. Alex Grays work throughout Tool
17. Something with the music videos
18. Different retailers distributed
19. The different type of people that would go to TOOL Concert
20. Chart records
21. Length of CD
22. How shirts can be made

From there I choose 9 of these ideas and sketched out what I thought is a good range for infographics. After doing these I feel I could take some different approaches to each of these to represent the idea better now that these have been done. I did want to do the different type of people that would go see see TOOL in concert, but I felt like I didn't have an idea of where to start as to representations like clothes, or having a full image of a person, or breakdown of what they could wear, but I'm thinking and it might come out soon.

1. Top 10 T-shirt manufacturers in the world
2. How the logotype changes over time

3. How many albums were sold in the first week of being out
4. What I bought and when
5.Length of Playtime on CDs
6. Geographical Bio of the original 4 artists of TOOL by where they were born
7.How Distribution Works
8. How to make a silk screen shirt
9. Concert Survival kit

Info Arch: Classifaction system of TOOL Ephemera

Here are some ways of organizing my collection of TOOL Ephemera.

1. Year and Logotype and how it changed through time
2. color by percentage of black, white, gray, and other colors
3. image on back, front, side, or both
4. where I got them
5. size

Type: Designing Brand Identity

While browsing through this book, I pull some random things that I found interesting or funny to me. One of the first things that came across while browsing was Heidi Cody's American Alphabet of letters used on consumer brands like the Y from the york peppermint patties. I felt that Heidi's Alphabet gave me a new idea of how I could create my identity of the conference. Then by page 8, I came across on scenarios that demonstrate brand identity that experts may need, like when starting a company, you need someone to come up with a website, business cards, and so on. This page opened my mind that a graphic designer, we have many opportunities to look for work.

Further in to browsing, I came across some nice work like the Wave poster that is trying to add dimension to a flat surface. Also seeing Wolff Olins's Tate poster that was considered to have dynamic and futuristic feel, reminded me of Katerine McCoy's Gag 5 poster.

I flipped through a few more pages and read that perception leads into behavior where behavior leads into performance. And Tom Watson's quote "Good design is good business." I felt that these two things that you can have an idea, but on the way it is taken in will answer if it is the design is good.

One of the things I learned about branding was that there are some naming myths. Like naming a company is easy, like naming a baby. We will know the name when we hear it. We'll just search for the name ourselves. And lastly, We can't afford to test a name that doesn't work, is the way I took this one. Also making a brandmark, can be an abstract mark that uses a visual form to convey a big idea.

Overall, I felt like we could have used this book in the process of making our concept maps because I could have used more ideas in some areas, like instead of shirts, why not vests for the works, just as an example.